How, but in custom and ceremony, are innocence and beauty born? WB. Yeats Yeats reflects on the workings of ceremony and custom that give birth to beauty and how they restore a sense of wonder to our daily rounds. Most of us are far too jaded for our own good…we have seen it all…there are not surprises for us anymore…which is precisely our problem. We only think we have seen it all! What we haven’t begun to see is the abundance that surrounds…